Empathy by design:
- he’s a biomedical engineer.
- thinks we’ve lost empathy in design of medical devices
- reminds me of “Design of Everyday Things” — what are engineers thinking???
- talks about device to calculate location of Taliban — batteries went dead! Defaults to current position when you change batteries — called in bomb strike on themselves! Official explanation blamed the soldiers, not the engineer!
- example of the butterfly ballot that threw the election to Bush
- home hemodialysis turned out to help a lot of people lead better lives.
- Asks: “What else can patients do????”
- talks about Bant app for diabetics — more than 10,000 active daily users!! Allows them to do self-monitoring. Private social media app lets the kids interact with their friends. The kids can get bonus points for iTune redemptions if they perform self-monitoring!! New version in beta, with more features. Gamification — kids are very competitive. VERY COOL!
- did another app for adults, significant increase in compliance, health improved.
- 30 days for a better heart app — you’d get a daily challenge that you could choose whether to do or not — 6,000 people did the whole 30 days.