My #IoT predictions for 2015

I was on a live edition of “Coffee Break With Game-Changers” a few hours ago with panelists Sherryanne Meyer of Air Products and Chemicals and Sven Denecken of SAP, talking about tech projections for 2015.

Here’s what I said about my prognostications:

“I predict that 2015 will be the year that the Internet of Things penetrates consumer consciousness — because of the Apple Watch. The watch will unite both health and smart home apps and devices, and that will mean you’ll be able to access all that usability just by looking at your watch, without having to fumble for your phone and open a specific app.

If Apple chooses to share the watch’s API on the IFTTT – If This Then That — site, the Apple phone’s adoption – and usability — will go into warp speed. We won’t have to wait for Apple or developers to come up with novel ways of using the phone and the related devices — makers and just plain folks using IFTTT will contribute their own “recipes” linking them. This “democratization of data” is one of the most powerful – and under-appreciated – aspects of the IoT. In fact, Sherryanne, I think one of the most interesting IoT strategy questions for business is going to be that we now have the ability to share real time data with everyone in the company who needs it – and even with supply chain and distribution networks – and we’ll start to see some discussion of how we’ll have to change management practices to capitalize on this this instant ability to share.

(Sven will be interested in this one) In 2015, the IoT is also going to speed the development of fog computing, where the vast quantities of data generated by the IoT will mean a switch to processing data “at the edge,” and only passing on relevant data to the cloud, rather than overwhelming it with data – most of which is irrelevant.

In 2015 the IoT is also going to become more of a factor in the manufacturing world. The success of GE’s Durathon battery plant and German “Industry 4.0” manufacturers such as Siemans will mean that more companies will develop incremental IoT strategies, where they’ll begin to implement things such as sensors on the assembly line to allow real-time adjustments, then build on that familiarity with the IoT to eventually bring about revolutionary changes in every aspect of their operations.

2015 will also be the year when we really get serious about IoT security and privacy, driven by the increasing public concern about the erosion of privacy. I predict that if anything can hold back the IoT at this point, it will be failure to take privacy and security seriously. The public trust is extremely fragile: if even some fledgling startup is responsible for a privacy breach, the public will tend to tar the entire industry with the same brush, and that could be disastrous for all IoT firms. Look for the FTC to start scrutinizing IoT claims and levying more fines for insufficient security.”

What’s your take on the year ahead? Would love your comments!

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I’ll be on “Game Changer” Radio Today @ 3 EST Talking About IoT

Huzzah!  I’ll be a guest on Bonnie Graham’s “Coffee Break With Game Changers” show live, today @ 3 PM to discuss the Internet of Things. SAP Radio

Other guests will include David Jonker, sr. director of Big Data Initiatives at SAP, and Ira Berk, vice-president of Solutions Go-to-market at SAP, who has global responsibility for the IoT infrastructure and middleware portfolio.

Among other topics that I hope to get to during the discussion:

  • The “Collective Blindness” meme that I raised recently — and how the IoT removes it.
  • The difficult shift companies will need to make from past practices, where information was a zero-sum game, where hoarding information led to profit, to one where sharing information is the key. Who else can use this information?
  • How the IoT can bring about an unprecedented era of “Precision Manufacturing,” which will not only optimize assembly line efficiency and eliminate waste, but also integrate the supply chain and distribution network.
  • The sheer quantity of data with the IoT threatens to overwhelm us. As much as possible, we need to migrate to “fog computing,” where as much data as possible is processed at the edge, with only the most relevant data passing to the cloud (given the SAP guys’ titles, I assume this will be of big interest to them.
  • The rise of IFTTT.com, which means device manufacturers don’t have to come up with every great way to use their devices: use open standards, just publish the APIs to IFTTT, and let the crowd create creative “recipes” to use the devices.
  • Safety and security aren’t the other guy’s problem: EVERY device manufacturer must build in robust security and privacy protections from the beginning. Lack of public trust can undermine everyone in the field.
  • We can cut the cost of seniors’ care and improve their well being, through “smart aging,” which brings together Quantified Self fitness devices that improve their care and make health care a doctor-patient partnership, and “smart home” devices that automate home functions and make them easier to manage.

Hope you can listen in.  The show will be archived if you can’t make it for the live broadcast .

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Perhaps Most Important Internet of Things Essential Truth: Everything’s Linked

PROCEED WITH CAUTION!

You see, I’m thinking out loud (that accounts for that sound of gears grinding….) — I really am writing this post as I mull over the subject for the first time, so you’re forewarned that the result may be a disaster — or insightful. Bear with me…

I’m working on a book outline expanding on “Managing the Internet of Things Revolution,” the introduction to IoT strategy for C-level executives that I wrote for SAP. One of the things I’ve been looking for is a theme that would bring together all of the book’s parts, which include product design, manufacturing, marketing and corporate organization, among other topics.

I think I’ve got that theme, and I think it may be the most Essential Truth of all the ones I’ve written about regarding the IoT:

Everything’s Linked!

When you think about it, there have been a lot of dead-ends in business in the past:

  • we haven’t been able to know how customers used our products. We’ve actually got a lot more information about the ones that failed, because of warrantee claims or complaints, than we have about the ones that worked well, because that information was impossible to gather.
  • data that could help workers do their work better has always come from top down, filtered by various levels of management and only delivered after the fact.
  • customers can’t get the full value of our products because they operate in isolation from each other, and often were slow to react to changing conditions.
  • assembly-line machinery has frequently been hard to optimize, because we really didn’t know how it was operating — until it broke down.
  • key parts of the operation, such as supply chain, manufacturing, and distribution, have been largely independent, without simultaneous access to each other’s status.

With the Internet of Things, by contrast, everything will be linked, and that will change everything:

  • we’ll get real-time data about how customers are using our products. Most radically, that data may even allow us, instead of selling products and then severing our ties to the customer as in the past, to instead lease them the products, with the pricing dependent on how they actually use the products and the value they obtain from them.
  • everyone in the company can (if your management practices allow!) have real-time access to data that will help them improve their decision making and daily operations (hmm: still looking for an example of this one: know any companies that are sharing data on a real-time basis??).
  • products will work together, with synergistic results (as with the Jawbone UP turning on the NEXT), with their operation automatically triggered and coordinated by services such as IFTTT.
  • the assembly line can be optimized because we’ll be able to “see” into massive equipment to learn how it is operating — or if it needs repairs in time to avoid catastrophic failure.
  • access to that same data may even be shared with your supply chain and distribution network — or even with customers (again, looking for a good example of that transformation).

There’s won’t be dead ends or one-way streets where information only flows one way. Instead, they’ll be replaced by loops (in fact, I thought loops might be an alternative theme): in many cases, data will be fed back through M2M systems so things can be optimized.

If that’s the case, we’ll be able to increase the use and value of tools such as systems dynamics software, that would help us model and act on these links and loops. Instead of massive oscillations where we’re forced to make sudden, major corrections when data finally becomes available, machinery will be largely self-regulating, based on continuous feedback. We’ll delight customers because products will be more dependable and we’ll be able to fine-tune them by adding features based on actual knowledge of how the products work.  Workers will be more efficient, and happier, because they’ll be empowered. We’ll tread lightly on the earth, because we’ll use only what we need, precisely when we need it.

By George, I think I’ve got it! I’m excited about this vision of the Internet of Things linking everything. What do you think?? Please let me know! 

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GE & Accenture provide detailed picture of current IoT strategy & deployment

I’ll admit it: until I began writing the “Managing the Internet of Things Revolution” guide to Internet of Things strategy for SAP, I was pre-occupied with the IoT’s gee-wiz potential for radical transformation: self-driving cars, medical care in which patients would be full partners with their doctors, products that customers would be able to customize after purchase.

GE_Accenture_IoT_reportThen I came to realize that this potential for revolution might be encouraging executives to hold off until the IoT was fully-developed, and, in the process, ignoring low-hanging fruit: a wide range of ways that the IoT could dramatically increase the efficiency of current operations, giving them a chance to experiment with limited, less-expensive IoT projects that would pay off rapidly and give them the confidence and understanding necessary to launch more dramatic IoT projects in the near future.

This is crucially important for IoT strategies: instead waiting for a radical transformation (which can be scary), view it instead as a continuum, beginning with small, relatively-low cost steps which will feed back into more dramatic steps for the future.

Now, there’s a great new study, “Industrial Internet Insights Report for 2015,” from GE and Accenture, that documents many companies are in the early stages of implementing such an incremental approach, with special emphasis on the necessary first step, launching Big Data analytics — and that they are already realizing tangible benefits. It is drawn from a survey of companies in the US, China, India, France, Germany, the UK, and South Africa.

The report is important, so I’ll review it at length.

Understandably, it was skewed toward the industries where GE applies its flavor of the IoT (the “Industrial Internet”): aviation, health care, transportation, power generation, manufacturing, and mining, but I suspect the findings also apply to other segments of the economy.

The summary underscores a “sense of urgency” to launch IoT initiatives:

“The vast majority (of respondents) believe that Big Data analytics has the power to dramatically alter the competitive landscape of industries just within the next year, and are investing accordingly…” (my emphasis).

84% said Big Data analytics “has the power to shift the competitive landscape for my industry” within just the next year, and 93% said they feared new competitors will enter the field to leverage data.  Wow: talk about short-term priorities!

It’s clear the authors believe the transformation will begin with Big Data initiatives, which, IMHO, companies should be starting anyways to better analyze the growing volume of data from conventional sources. 73% of the companies already are investing more than 20% of their overall tech budget on Big Data analytics — and some spend more than 30%! 80 to 90% said Big Data analytics was either the company’s top priority or at least in the top 3.

One eye-opening finding was that 53% of respondents said their board of directors was pushing the IoT initiatives. Probably makes sense, in that boards are expected to provide necessary perspective on the company’s long-term health.

GE and Accenture present a  4-step process to capitalize on the IoT:

  1. Start with the exponential growth in data volumes
  2. Add the additional data volume from the IoT
  3. Add growing analytics capability
  4. and, to add urgency, factor in “the context of industries where equipment itself or patient outcomes are at the heart of the business” where the ability to monitor equipment or monitor patient services can have significant economic impact and in some cases literally save lives [nothing like throwing the fear of God into the mix to motivate skeptics!].
For many companies, after implementing Big Data software, the next step toward realizing immediate IoT benefits is by installing sensors to monitor the status of operating assets and be able to implement “predictive maintenance,” which cuts downtime and reduces maintenance costs (the report cites some impressive statistics: ” .. saving up to 12 percent over scheduled repairs, reducing overall maintenance costs up to 30 percent, and eliminating breakdowns up to 70 percent.” What company, no matter what their stance on the IoT, wouldn’t want to enjoy those benefits?). The report cites companies in health care, energy and transportation that are already realizing benefits in this area.
Music to my ears was the emphasis on breaking down data-sharing barriers between departments, the first time I’ve seen substantiation of my IoT “Essential Truth” that, instead of hoarding data — whether between the company and supply-chain partners or within the company itself — that the IoT requires asking “who else can use this data?” It said that: “System barriers between departments prevent collection and correlation of data for maximum impact.” (my emphasis). The report went on to say:

“All in all, only about one-third of companies (36 percent) have adopted Big Data analytics across the enterprise. More prevalent are initiatives in a single operations area (16 percent) or in multiple but disparate areas (47 percent)…. The lack of an enterprise-wide analytics vision and operating model often results in pockets of unconnected analytics capabilities, redundant initiatives and, perhaps most important, limited returns on analytics investments.”

Most of the companies surveyed are moving toward centralization of data management to break down the silos. 49% plan to appoint a chief analytics officer to run the operation, and most will hire skilled data analysts or partner with outside experts (insert Accenture here, LOL…).

The GE/Accenture report also stressed that companies hoping to profit from the IoT also must create end-to-end security. Do do that, it recommended a strategy including:
  1. assess risks and consequences
  2. develop objectives and goals
  3. enforce security throughout the supply chain.
  4. use mitigation devices specifically designed for Industrial Control Systems
  5. establish strong corporate buy-in and governance.

For the longer term, the report also mentioned a consistent theme of mine, that companies must begin to think about dramatic new business models, such as substituting value-added services instead of traditional sales of products such as jet engines.  This is a big emphasis with GE.  It also emphasizes another issue I’ve stressed in the “Essential Truths,” i.e. partnering, as the mighty GE has done with startups Quirky and Electric Imp:

“Think of the partnering taking place among farm equipment, fertilizer, and seed companies and weather services, and the suppliers needed to provide IT, telecom, sensors, analytics and other products and services. Ask: ‘Which companies are also trying to reach my customers and my customers’ customers? What other products and services will talk to mine, and who will make, operate and service them? What capabilities and information does my company have that they need? How can we use this ecosystem to extend the reach and scope of our products and services through the Industrial Internet?'”

While the GE/Accenture report dwelt only on large corporations, I suspect that many of the same findings would apply to small-to-medium businesses as well, and that the falling prices of sensors and IoT platforms will mean more smart companies in this category will begin to launch incremental IoT strategies to first optimize their current operations and then make more radical changes.

Read it, or be left in the dust!


PS: as an added bonus, the report includes a link to the GE “Industrial Internet Evaluator,” a neat tool I hadn’t seen before. It invites readers to “see how others in your field are leveraging Big Data analytics for connecting assets, monitoring, analyzing, predicting and optimizing for business success.” Check it out!

IoT ideal example of “recombinant innovation”!

I’m currently reading Erik Brynjolfsson (say that one fast three times…) and Andy McAfee’s brilliant The Second Machine Age, which I highly recommend as an overview of the opportunities and pitfalls of what they call “brilliant technologies.”

While they don’t specifically mention the IoT, I was riveted by one section in which they contrasted current digital innovation with past technologies, using economist Paul Romer‘s term “recombinant innovation”:

Economic growth occurs whenever people take resources and rearrange them in ways that make them more valuable…. Every generation has perceived the limits to growth that finite resources and undesirable side effects would pose if no new … ideas were discovered. And every generation has underestimated the potential for finding new … ideas. We consistently fail to grasp how many ideas remain to be discovered… Possibilitities do not merely add up, they multiply.” (my emphasis)

I felt like Dr. Pangloss, who was surprised to learn he’d been speaking prose all his life: I realized Romer’s term and definition was a more elegant version of what I’ve written before, especially about IFTTT, about an Essential Truth of the IoT — that sharing data is critical to achieving the IoT’s full potential. IFTTT is a great example of Romer’s argument in practice: individuals are “taking resource and rearrang(ing) them in ways that make them more valuable.” As Brynjolfsson and McAfee write:

“.. digital innovation is recombinant innovation in its purest form. Each development becomes a building block for future innovations. Progress doesn’t run out; it accumulates. And the digital world doesn’t respect any boundaries. It extends into the physical one, leading to cars and planes that drive themselves, printers that make parts, and so on….We’ll call this the ‘innovation-as-building-block’ view of the world..” (again, my emphasis)

This is such a powerful concept. Think of Legos — not those silly ones that dominate today, where they are so specialized they can only be used in making a specific kit — but the good ol’ basic ones that could be reused in countless ways. It’s why I happen to believe that all the well-thought-out projections on the IoT’s potential size probably are on the low side: there’s simply no way that we can predict now all the creative, life-saving, money-saving, or quality-of-life-enhancing ways the IoT will manifest itself until people within and outside of organizations take new IoT devices and use them in IFTTT-like “Recipes” that would never have occurred to the devices’ creators.  But beware: none of this will happen if companies use proprietary standards or don’t open their APIs and other tools to all those who can benefit.

How exciting!

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Why It’s So Hard to Predict Internet of Things’ Full Impact: “Collective Blindness”

I’ve been trying to come up with a layman’s analogy to use in explaining to skeptical executives about how dramatic the Internet of Things’ impact will be on every aspect of business and our lives, and why, if anything, it will be even more dramatic than experts’ predictions so far (see Postscapes‘ roundup of the projections).

See whether you thing “Collective Blindness” does justice to the potential for change?

 

What if there was a universal malady known as Collective Blindness, whose symptoms were that we humans simply could not see much of what was in the world?

Even worse, because everyone suffered from the condition, we wouldn’t even be aware of it as a problem, so no one would research how to end it. Instead, for millennia we’d just come up with coping mechanisms to work around the problem.

Collective Blindness would be a stupendous obstacle to full realization of a whole range of human activities (but, of course, we couldn’t quantify the problem’s impact because we weren’t even aware that it existed).

Collective Blindness has been a reality, because vast areas of our daily reality have been unknowable in the past, to the extent that we have just accepted it as a condition of reality.

Consider how Collective Blindness has limited our business horizons.

We couldn’t tell when a key piece of machinery was going to fail because of metal fatigue.

We couldn’t tell how efficiently an entire assembly line was operating, or how to fully optimize its performance.

We couldn’t tell whether a delivery truck would be stuck in traffic.

We couldn’t tell exactly when we’d need a parts shipment from a supplier, nor would the supplier know exactly when to do a new production run to be read.

We couldn’t tell how customers actually used our products.

That’s all changing now. Collective Blindness is ending, …. and will be eradified by the Internet of Things.

What do you think? Useful analogy?

Saving Lives With the Internet of Things: school lockdowns

Continuing with the meme of this morning’s post, that the real test of the IoT will be if it allows us to do something that we couldn’t do before, how about saving children’s lives as a good example of a new paradigm courtesy of the IoT?

I don’t believe in the NRA’s bizarre position that the way to avoid more school tragedies is to arm teachers (come to think of it, I don’t believe in anything the NRA proposes — if you do, sue me, I guess…) so it’s great to see that the Internet of Things (even better, a Massachusetts firm!) has stepped in with a non-violent solution allowing teachers to act immediately, without waiting for police, to protect their children.

This kind of solution is a particular passion of mine, since long-time readers of this blog know that I pioneered (as in October, 2001) using mobile devices for personal preparation for, and response to, terrorism and disaster situation.

According to Fast Company, Elerts has created Lock It Down™ and ELERTS Campus™, which allow teachers to trigger a lockdown from a smart phone or iPad app.

Among other features, Lock It Down™ includes great features for these high-pressure, instant-reaction situations:

  • Sharing: Transmits bi-directional information in seconds
  • Action: Can initiate a Lockdown with the press of a button
  • Options: Also offers Shelter in Place and Evacuate commands
  • Reporting: Text message, photos, and GPS map add context
  • Speed: Police see reports on their devices and can respond faster
  • Status: App includes “SkyWriter” for personal safety updates

Sweet!

ELERTS Campus™ is designed for colleges and larger campuses, and offers:

  • Reporting: Drop-down menu makes Report Type selection easy
  • Crowd-Sourcing: Message, photo, GPS map inform Security Dispatchers
  • Broadcast: Warnings can be broadcast to all students who use the app
  • Administration: The ELERTS EPICenter web console manages Reports
  • Alerts: ELERTS EPICenter allows 2-way chat with sender of original report
  • Virtual Monitoring: Users can activate “Escort Me” by pressing a button

These are just the kinds of tools that I dreamed of creating ten years ago, when all we had were the early Palm Pilots. What a great use of smart phones and the IoT!

The two programs are meant to be used in conjunction with the ALICE Training, as in Alert, Lock-down, Inform, Counter, and Evacuate.

Download the apps:

ELERTS Campus™ for iOS
ELERTS Campus™ for Android

 

 

 

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Why the Internet of Things Will Bring Fundamental Change “What Can You Do Now That You Couldn’t Do Before?”

The great Eric Bonabeau has chiseled it into my consciousness that the test of whether a new technology really brings about fundamental change is to always ask “What can you do now that you couldn’t do before?

Tesla Roadster

That’s certainly the case for the Tesla alternative last winter to a costly, time-consuming, and reputation-staining recall  (dunno: I must have been hiding under a rock at the time to have not heard about it).

In reporting the company’s action, Wired‘s story’s subtitle was “best example yet of the Internet of Things?”

I’d have to agree it was.

Coming at the same time as the godawful Chevy recall that’s still playing out and still dragging down the company, Tesla promptly and decisively response solved another potentially dangerous situation:

 

“‘Not to worry,’ said Tesla, and completed the fix for its 29,222 vehicle owners via software update. What’s more, this wasn’t the first time Tesla has used such updates to enhance the performance of its cars. Last year it changed the suspension settings to give the car more clearance at high speeds, due to issues that had surfaced in certain collisions.”

Think of it: because Tesla has basically converted cars into computers with four wheels, modifying key parts by building in sensors and two-way communications, it has also fundamentally changed its relationship with customers: it can remain in constant contact with them, rather than losing contact between the time the customer drives off the lot and when the customer remembers (hopefully..) to schedule a service appointment, and many modifications that used to require costly and hard-to-install replacement parts now are done with a few lines of code!

Not only can Tesla streamline recalls, but it can even enhance the customer experience after the car is bought: I remember reading somewhere that car companies may start offering customer choice on engine performance: it could offer various software configurations to maximize performance or to maximize fuel savings — and continue to tweak those settings in the future, just as computers get updated operating systems. That’s much like the transformation of many other IoT-enhanced products into services, where the customer may willingly pay more over a long term for a not just a hunk of metal, but also a continuing data stream that will help optimize efficiency and reduce operating costs.

Wired went on to talk about how the engineering/management paradigm shift represented a real change:

  • “In nearly all instances, the main job of the IoT — the reason it ever came to be — is to facilitate removal of non-value add activity from the course of daily life, whether at work or in private. In the case of Tesla, this role is clear. Rather than having the tiresome task of an unplanned trip to the dealer put upon them, Tesla owners can go about their day while the car ‘fixes itself.’
  • Sustainable value – The real challenge for the ‘consumer-facing’ Internet of Things is that applications will always be fighting for a tightly squeezed share of disposable consumer income. The value proposition must provide tangible worth over time. For Tesla, the prospect of getting one’s vehicle fixed without ‘taking it to the shop’ is instantly meaningful for the would-be buyer – and the differentiator only becomes stronger over time as proud new Tesla owners laugh while their friends must continue heading to the dealer to iron out typical bug fixes for a new car. In other words, there is immediate monetary value and technology expands brand differentiation. As for Tesla dealers, they must be delighted to avoid having to make such needling repairs to irritated customers – they can merely enjoy the positive PR halo effect that a paradigm changing event like this creates for the brand – and therefore their businesses.
  • Setting new precedents – Two factors really helped push Tesla’s capability into the news cycle: involvement by NHTSA and the word ‘recall.’ At its issuance, CEO Elon Musk argued that the fix should not technically be a ‘recall’ because the necessary changes did not require customers find time to have the work performed. And, despite Musk’s feather-ruffling remarks over word choice, the stage appears to have been set for bifurcation in the future by the governing bodies. Former NHTSA administrator David Strickland admitted that Musk was ‘partially right’ and that the event could be ‘precedent-setting’ for regulators.”

That’s why I’m convinced that Internet of Things technologies such as sensors and tiny radios may be the easy part of the revolution: the hard part is going to be fundamental management changes that require new thinking and new questions.

What can you do now that you couldn’t do before??

BTW: Musk’s argument that its software upgrade shouldn’t be considered a traditional “recall” meshes nicely with my call for IoT-based “real-time regulation.”  As I wrote, it’s a win-win, because the same data that could be used for enforcement can also be used to enhance the product and its performance:

  • by installing the sensors and monitoring them all the time (typically, only the exceptions to the norm would be reported, to reduce data processing and required attention to the data) the company would be able to optimize production and distribution all the time (see my piece on ‘precision manufacturing’).
  • repair costs would be lower: “predictive maintenance” based on real-time information on equipment’s status is cheaper than emergency repairs. the public interest would be protected, because many situations that have resulted in disasters in the past would instead be avoided, or at least minimized.
  • the cost of regulation would be reduced while its effectiveness would be increased: at present, we must rely on insufficient numbers of inspectors who make infrequent visits: catching a violation is largely a matter of luck. Instead, the inspectors could monitor the real-time data and intervene instantly– hopefully in time to avoid an incident. “

Capgemini Report: dramatic proof most big companies lag on IoT strategy!

In writing the SAP “Managing the Internet of Things Revolution” i-guide to IoT strategy for C-level executives, my research led me to believe that most big companies were still clueless about the IoT and how it would revolutionize every aspect of their operations.  Now a great report by Capgemini, “The Internet of Things: Are Organizations Ready for a Multi-Trillion Dollar Prize?” seems to answer its own question with a resounding “No!” It’s a must read, whether you’re late to the game, or if you’re looking for entrepreneurial opportunities. Let’s start with the conclusion:

The IoT represents the next evolution of the digital universe. The speed at which nimble startups and Internet players are capturing IoT opportunities should serve as a wake-up call to larger, traditional organizations. Analyst estimates point to a world where startups will dominate the IoT market. Fifty percent of IoT solutions are expected to originate in startups less than 3 years old, by 201732. They may be less nimble, but bigger organizations need to step up to the plate. As with all digital disruptions, being an organization that is in catch-up mode will be a deeply uncomfortable place to be. ” (my emphasis)

Earlier, it emphasizes that success will require both a paradigm shift and mastering new technologies such as big data analysis:

The IoT prize will be won by those who achieve a change in mindset, from a product world to a service world. However, that fundamental mind-shift is not the only requirement. Organizations need to get the right IT infrastructure in place, quickly acquire capabilities in analytics, and strengthen a whole host of functional capabilities. “

Got your attention yet?

The report was most emphatic about an aspect of the IoT that I don’t think I’ve emphasized enough in the past, the shift from products to services. Once again, I look to GE as one big company that “gets it” about the IoT transition, building sensors into its products that rotate, then monetizing the investment by offering real-time data about the products’ operations to customers so that they can optimize their operations — and charging for that data.  The study said that within a year after GE began offering its “Predictivity” line of IoT services in 2012, it generated $290 million in revenues.

One of the reasons why I really like the analysis is that it zeros in on a range of management issues that executives must address to capitalize on the IoT.

The study of more than 100 US and European companies reported that most don’t have the in-house expertise to make the switch from selling products to offering services:

“They now need to be able to envision new services, develop commercial models and design service contracts that result in continuous revenue streams. Our discussions with senior executives revealed that these are not areas of strength for many product- centric organizations.”

In particular, it targeted salespeople as a problem area: “For IoT solutions, a sales force needs to be comfortable in articulating the value proposition and potential benefits, which is critical to convincing often-reluctant customers to pay for a new class of services.” Customer support will also need to be beefed up — and delivered faster to customers who come to expect real-time data.

 The research showed that most companies were only in the early stages of IoT implementation — if at all. Fewer than 30% support remote operation of devices, and fewer than 40% use sensor data to offer customers the kind of performance improvement insights that GE gives.

One major gap that jumped out to me is that most of the big companies just don’t get my “Essential Truth” that you have to begin asking “who else can use this data”?,” and begin opening up proprietary systems so that third parties will enrich your offerings by creating new combinations and complementary offerings. Fewer “than 15% of organizations offer IoT solutions that integrate with third-party products and services.” (my emphasis) If mighty GE can team with Quirky and Electric Imp, what’s your excuse? On the more positive side, the research revealed that nearly 60% use partnerships to develop IoT solutions, so there’s hope.

The gaps are technological as well as human. 67% of the respondents said they don’t have the technology (shout-out to SAP’s HANA) to handle the massive amounts of big data the IoT will generate.

Another obstacle that the report identified was one I’d not come across before: resistance from within. “An executive at a medical technology company outlined how resistance can come less from the customer – and more from within the organization, explaining, ‘We only have 20% resistance from the customer and 80% from our own organization. Consequently, it is a significant challenge to align our existing business processes with new IoT-based service offerings.’”

The final section is an action agenda to get companies up to speed on the IoT:

  1. Put the Right IT Infrastructure in Place and Acquire Data Analytics Capabilities.
  2. Strengthen Functional Capabilities across Product Management, Sales and Marketing and Customer Support
  3. Use Trainings and Incentives to Prepare the Sales Force to Sell IoT Solutions. Augment Product Management Capabilities with Services Expertise and Emphasize Ease-of-Use in Product Design
  4. Develop Customer Support Capabilities to Drive Real-Time Issue Resolution.

Bottom line, Capgemini concluded that a shocking 42% of all companies don’t provide any IoT services. That, in my mind, is a clarion call to action!

You simply must read this report — then act on it.

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Sentri: example of how IoT is re-inventing tired home devices

I’ll admit it: I’ve been a design junkie since the first museum show on Shaker furniture that I saw while I was in grad school at Syracuse (come to think of it, that epiphany was really when I visited Denmark with my parents, and saw Shaker-inspired Scandinavian design by Georg Jensen et. al.). I just love things that are sleek and functional.

Sentri home security system

Now, following in the Nest’s footsteps, there’s a neat Kickstarter project, the Sentri home security system, that repeats the Nest’s double-whammy of reinventing a tired product to add IoT functionality, and make it beautiful to boot.

Sorry, ADT, but the only reason anyone would display your monitor prominently would be to scare the Bad Guys: they’re just pug-ugly. As
this picture shows, the Sentri is another work of art — and it is more versatile to boot. A built-in HD camera and sensors not only detect movement, but also temperature (a sudden spike could mean a fire), humidity and air quality.  Like the Nest, it will learn from your behavior.

I like their design principles — would that more products were based on them:

 

  • Simple elegance: The best technologies are the easiest to use. Sentri is ready to use right out of the box – simply plug it in, power on, and download the Sentri smartphone app. No assembly or installation required. Hang up your Sentri on the wall, or set it right on your shelf and let Sentri take care of the rest.
  • Intelligence within reach: Minimize the rate of false alerts and create a security system adapted specifically to you with Sentri’s built-in notification system that not only keeps you in the know, but also learns — and acts on — the alerts that matter most to you.One of the biggest challenges traditional home security systems face is that most alerts delivered are false alarms, leading to many households opting out of security systems, or simply not turning their systems on.  With Sentri, maximize your home’s security with timely and accurate alerts.
  • Empowering you: While safety at home is essential for everyone, we know that your home and what security means is as unique as you are. Take control of how your Sentri looks, feels, and behaves by customizing when and where you want to see certain information and alerts. From choosing the background for your Sentri to showing which sensors are displayed and which smart devices are connected, always stay in control of your home.

Sentri as smart home hub

OK, it doesn’t have wired-in-place switches on each window that could detect a break-in (score one for the incumbents), but on the other hand, you just plug the Sentri in and it’s ready to go. Perhaps most important, there are no monthly monitoring fees: who needs them when you get an instant alert on your smart phone if there’s a problem.  Also, there’s another bonus: it’s designed to be a smart home hub: the illustration shows it also controlling your HUE lights, WeMo sockets, and a Nest.

Before I get too rhapsodic, I’m reminded of the recent headline about a crowdfunding project that wasted millions and didn’t produce a usable project. However, overall, it seems to me that, out of the soup of crowdfunding dollars, IoT reinventions of conventional products, inspired design, and plunging sensor prices, we’re seeing a real revolution in product design and manufacturing that can pay multiple benefits to all concerned! Bravo!

 

 

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http://www.stephensonstrategies.com/">Stephenson blogs on Internet of Things Internet of Things strategy, breakthroughs and management